Getting back to normal, how to get your restaurant back to normal after the lockdown

By Jack Pickering

With the lockdown easing and phase 3 nearing, we should be able to re-open our pubs and restaurants soon enough. However, have you thought about how you are going to do this in a manner that will ensure your customers and staff’s safety? We’ve come up with a few tips on how to maintain social distancing rules whilst bringing your business back to normal.

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1. Advertise to customers prior to re-opening

Don’t let your customers forget about you, if you have been keeping active on social media this is fantastic, if not, then start now! We highly recommend putting your brand back into customers minds by advertising to them constantly up until the re-opening.

One of the best ways to gain traction are to offer competitions for a chance to win a free meal/drink at your re-opening night, this not only lets customers know that you’re re-opening but it also allows you to get your customers talking about you again. Start by creating a competition which asks your customers to like and share the post for a chance to win.

A restaurant re-opening sign

2. Start offering remote bookings for tables

It is inevitable that you will have to reduce the amount of guests in your establishment for the beginning of phase 3. Queues are infamous for spreading the virus and must be shortened to as little as possible in order to help prevent a second wave.

You can ensure this isn’t the case by only taking remote bookings for your tables, this not only ensures that the communication is contactless, but it also ensures that customers are aware that they don’t have to queue outside in order to gain a place, something which is of increasing concern to a lot of the public.

Someone ordering from their phones

3. Start offering takeaway services

Many families will still be extremely cautious about the virus, most likely for at least the rest of this year. This means that not everyone is going to be climbing back into pubs/restaurants when they reopen and some will continue to enjoy the food and drinks they love indoors until they feel it’s safe to do so.

By starting to offer takeaway/delivery services, you can get your staff back in and practice maintaining social distancing, you can also bring in some much needed revenue whilst ensuring customers are thinking about you and your brand.

Takeaway food at the table

4. Create contactless menus and payments

Ensuring your customers are safe from the virus is essential whilst they are in your establishment. The virus can stay on hard surfaces for up to 2-4 hours, meaning anyone that is not showing symptoms can actually leave the virus in your building without you knowing, leaving other customers to pick it up whilst they’re there.

We highly recommend cleaning your tables and chairs down with anti-bacterial whenever a group of customers leave them if you can.

We also highly recommend using a menu app in order to offer your customers the chance to browse the menu on their own phones and even pay the bill, this therefore prevents customers from sharing non-essential items.

Someone ordering at their table

Snapps can help.

We know times are hard and that ensuring your customers safety is a priority, therefore we are offering a mobile menu app that your users can access instantly, completely free of charge for your first month. Better yet, you can also use it as a takeaway app that remote customers can access whenever they like.

Check out more information below to schedule a demo as to how we can help you remain safe throughout the lockdown and ensure your customers come back with confidence.

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